Sales and marketing representation company

We are ready to provide you complete solution and combination of smart sales activities, Marketing & PR service in Russia and CIS.

Significant events, with our organization or participation.

We are working with luxury travel agencies, tour operators, MICE agencies, corporate companies and media publishers in Russia & CIS (Kazakhstan, Azerbaijan, Belarus and Ukraine).
We know how to encourage and persuade the professionals or customer to focus their attention purely on your products.

Here are the three little things that makes us special

Value your time & money

Our pricing policy is reasonable, flexible and depends on your budget and sales tasks.

Responsibility

We guarantee responsible, creative and honest approach of our business.

Reliability

We obey corporate ethics and confidentiality.

Our Service

We provide all range of representative services B2B/B2C luxury segment, Media & Press, PR & Sales.

Clear PR strategies depends on target audience.
Translation and adaptation the information materials into Russian.
Copywrite (press-releases, news articles or stories).
Allocate (high-quality publications).
Advertising (high-quality coverage in print, digital, social media, radio and TV).
Press-trips (we organize the itinerary, invite participants, expertise resulting publications, make sure all journalists provide positive feedback).
Cross-Promo (office de tourisme, destination representatives, partners).
Own news portal Hoteliernews.ru (special conditions for all publications).

Business Audience (productive sales channels for each partner, FIT, MICE, CORPORATE).
Communication (effective bussiness relations with key partners, joint promo activity).
Meetings (online/offline)
Support assistance for Travel Professionals in bookings & requests.
Special events (businees breakfasts, webinars, master-classes, theme evenings etc).
FAM-trips (we organize and facilitate travel professional educational trips and site inspections, as well as coordinate client receptions and functions).
Feedback management (a good opportunity to understand the strengths and weaknesses sides from the guest's viewpoint)
Exhibitions (key targeted trade shows and industry education events).
Detailed report (photo, video, contact list, meetings review etc).

We develop strong, personal relationships with key travel agency professionals and wholesalers through our involvement with noteworthy Worldwide trade shows and liaising with premier travel advisor consortiums such as Virtuoso and Traveller Made.
Our years of industry experience and successful partnerships with travel advisors ensures unique and memorable travel experiences for their clients… and You.

Special Events (business breakfasts, themed lunches, evenings and parties).
Support assistance in bookings & requests.
FAM-trips

via e-marketing campaigns to our extensive database of luxury travel advisors
via social media
SMM

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Clients

Our clients have been emphasizing the sales growth, brand recognition, increasing number of reservations for suite categories, constant demand throughout the season.

Case Studies

Radisson Blu 1835 Hotel, Cannes

Goal: the sales growth from Russia and CIS market
Result: increase vs previous year +34% revenue
Actions: Key industry partnerships built successfully
Feedback:We are proud that Daria Stepanova represents our hotel over Russia, and I am sure that having her based in Moscow will also help us to develop a strong and long-term cooperation with many agencies.
François-Xavier Raboulin, Director of Sales & Marketing - Hotel & Thermes Marins

Maestral, Resort & Casino, Montenegro

Goal: new bookings from the Ukrainian & Belarus market, in COVID period (Summer '20)
Result: ROAS = 645%, ROI = 545%
Actions: thirty-days strategy, PR + Digital
(Newsletters, social network, articles, online meeting).
Maestral Resort your vacation is safe.
Maestral Resort «full house» with a sea view.
Feedback: We got good reservations for the right customers in record time.
M. Martinovic, Marketing and Sales director

DMC Etoile Voyage Luxury & SBM Monte-Carlo

Goal: To organize joint event in Moscow, memorable theme evening in honor of the opening new Suite Grace Kelly
Result: new reservations received during the event, unique suites among them.
Actions: We negotiated budget of the event with the best resto in Moscow, beautiful reception of the guests, gourmet crab dinner, exclusive bouquets of Grace Kelly roses for all participants.
Feedback: You know how to come up with creative and sophisticated sales initiatives to show the best possible French and Monegasque lights to the clients!
G. Cyprien, CEO Etoile Voyage Luxury

Contacts

Daria Stepanova

General manager

Cellphone: +7(926) 206-49-78
Email: daria@optimalelement.ru